A POTENTIAL SOURCE FOR DEVELOPMENT OF MEDICAL TOURISM OF INDIA: “ROLE OF TRADITIONAL HOLISTIC MEDICINE IN CARDIOVASCULAR REHABILITATION”

Medical tourism as a term of tourism has risen rapidly in recent decades. One of the major reasons for medical tourism is to get low cost and world-class medical treatment in countries like India, Thailand, South America, Singapore, and Malaysia. Health and medical tourism is perceived as one of the fastest growing segments in marketing ‘Destination India ’ today. In recent years, availability of latest medical facilities and technological advancement in developing countries like India making these countries as the hot zones for medical tourism. As a rule of thumb in medical tourism, people are not only aspiring better treatments for their ailments but are also looking at the holistic well-being. They want to recover, relax, rejuvenate, rejoice and more over get away from the routine. Thus, Medical Tourism offers a synergy of healthcare, tourism and hospitality, proving to be an attractive and energetic health package for the people. India offers World Class medical facilities, comparable with any of the western countries. India has state of the art hospitals and the best qualified doctors, despite the lowest cost in all kind of medical interventions compared with other developing countries. Other advantages of Medical Tourism in India include no waiting list, & less chance of resisted infections compared to UK or other western countries. Since Cardiovascular Disease is the leading cause of death worldwide